Sheryl is a tri-athlete and is training for her first Ironman. Sheryl has a passion for helping women and she wanted a logo that promoted awareness for women's domestic violence and abuse. This campaign is still in the works for her but her hope is to race in her She Matters apparel to help that cause.
Sheryl's favorite color is pink so we incorporated that into the logo. Purple is the color that is widely used in advertising women's domestic violence awareness so we combined the two colors. I then added in a casual yet feminine font, a cross element that she can add onto her t-shirts when desired, and a sporty fun flower.
Created in Adobe Illustrator.